Let us begin with some important questions-
Do you know how you can increase sales queries and direct revenues from social media performance?
Is there a plan that you have for your London business pages on social media platforms going forward in 2020?
Have you thought of some of the strategies that you wish to employ for social media in 2020?
If you have started to think about any of the above questions, then you have landed on the right article. In this article, we are going to help you answer all the above questions effectively. We will also look at some of the top social media marketing service tips that London brands and agencies can use in 2020.
However, before we begin, it would be best to look at what social media marketing means and how is it going to evolve in 2020.
Social Media Marketing Service: Meaning, Definition and Way Forward
Nearly every brand, no matter what the size or scale of their business wants to do social media. This is because they know that social media is a goldmine of opportunities. When it comes to reaching new consumers or building their brand, social media helps with everything.
Social Media Marketing Service is a specialised digital marketing function that is offered by digital marketing companies and creative agencies. They set up pages for the brands, post content on them regularly and try to promote and sell products and services.
Depending upon the agency and the KPIs, agencies charge varying retainer fees. As most UK businesses do not have the time or the resources to do social media themselves, they take help from agencies or digital marketing companies.
Social media is constantly evolving. In 2020, experts believe that organic reach will go down further on platforms like Facebook and Instagram. Likewise, Influencer Marketing will also see changes given the controversies around fake followers and fake engagements.
However, the major changes that are going to take place will be new players making their mark on users. We are talking about platforms like TikTok, Musically, Like App and others.
In the following section, we will look at the top 10 social media marketing service tips that brands and agencies should look to follow in 2020.
10 Smart Social Media Marketing Service Tips for 2020: The List
Start TikTok and Musically Marketing-
It is important to market in front of new audiences and on platforms, which are young. This helps in organic exposure, reach and ROIs. Agencies should start offering TikTok and Musically marketing as part of their social media marketing service. This will help brands get an edge over their competitors who have not started exploring such platforms yet.
Work with Nano-Influencers-
Meaningful engagement, less fussy, saving on prices and building relationships are some of the hallmarks of Nano Influencer Marketing. Working with individuals who have small followings will help your brand tread an organic and grassroots approach on social media. This will help your brand build awareness and sales in an organic fashion.
Put more content on Facebook Live, IGTV and Instagram Live-
According to data and insights from Facebook, these content forms perform the best when it comes to reach and engagement. This also helps users connect with brands and demonstrate a brand’s authenticity and credibility. Professionally shot live sessions are good, but if you have issues, you can use a high-resolution phone camera and a mic to do the same.
Pursue Social Media SEO-
Keywords work in exactly the same manner on social media as they do on your website. This means that the keywords that are being researched by your SEO team should also be shared on your social media pages. This helps create an ecosystem, which links up the profiles and the website leading to better reach and exposure.
Explore new Content creation avenues with Influencers-
One-time engagements with influencers is not going to cut it anymore. You need to be aggressive when it comes to influencer marketing. This means that your social media marketing service can go for radical content creation strategies. ‘Brand Takeover’ is an exciting, new and fun way to engage with audiences. In this, an influencer takes over the social media handles of a brand for a day, week or even a month.
Link Offline Activations with Social Media-
In 2020, real content on social media is going to be the new wildfire. Users are tired of seeing the same stock imagery everywhere. They want a brand, which is real and operates in the real world. This means sharing a lot of real content about the brand, its people, and its events. Users want to see whether a brand is authentic, credible and has a real world presence.
Make UGC Content a standard Content Pillar for the week-
Request, plead or beg, but get that image and mention from your consumers. Studies have shown that no content works as great as User Generated Content (UGC). From boosting GMB performance to showing how authentic you are as a brand, UGC content is going to be the lifeblood of brands in 2020. It is essential that you share UGC content at least once a week on your social media profiles.
Involve all aspects of the Brand on Social Media-
Outdated social media marketing service suffers from the flaw of only highlighting a brand’s products and services. It is important to know that users want to ‘know’ the brand. This means sharing pictures of your office pet, the team members of the company, higher management, and work culture and so on. This will help create impactful relationships with audiences.
Use Data and Insights for Social Media Strategy Course Correction-
You might have invested your heart and soul into a strategy but it does not work according to data. Do not feel less as a creative individual and junk the old idea. Help data inform your creative thinking. If no one likes what you are creating on social media, why create it in the first place. 2020 is going to be a big year for data management and insights on social media.
Do not hesitate to think out of the box-
While success on social media depends a lot on planning, executing and strategy, some of it is purely impulsive. This is why the best creative ideas are debunked at first. Do not be that person who gets fearful of doing something new, challenging and against the tide. Do you remember Nike’s Colin Kaepernick campaign? Controversial- Yes. Against the norm- Yes. Increase in Nike’s sales- Absolutely!
The best social media marketing service agencies strive earnestly, and creatively to make their clients stand apart from the crowd. By following the above tips for 2020, you can be rest assured that your social media marketing strategy will be different, unique and offer greater ROIs than others.
Do let us know about what are some of the other tips that can be helpful for London Businesses in 2020 in the comments section below.